Resources Library by ANA

New product development

This article is offered as a guide to clarify both the theoretical and pragmatic questions that are sometimes raised about new product development. The paper is divided into two parts. The first part asserts the advertising agency's planning function...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Authors: Axel Schmidt, Marc Sasserath

September 1, 1996

ABC's people & products marketing & research services system

This paper is divided into three parts so as to present all the data and analysis used thus far in assessing the validity and reliability of this proposed system. Part I presents the thinking that went into the development of this system with some...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Richard Montesano

May 1, 1994

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Rebecca Wynberg, Sarah O'Brien

June 15, 1993

The combination of the triad model and CAGI (computer assisted graphical interviewing)

This paper consists of three parts. In the first part some developments and the present situation concerning advertising are discussed, in particular in relation with communication research. Manufacturers appear to still have a somewhat conventional...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Theo B. C. Poiesz, Willem T. Brethouwer

Company: MarketResponse Nederland BV

June 15, 1992

Two practical market research tools for assessing the value of television advertising

This paper is in three parts, to be delivered in turn by the three speakers. First, we comment on the fact that the development of computing and of scanners has revolutionized both market and media research. We point out that the boundary between the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Steve Coffey, Valentine Appel, Timothy Joyce

Company: Nielsen

June 15, 1992

Steirerbrau information system

The general trend towards decentralizing data processing is further emphasized by the specific requirements and structures of information existing in the various departments of a large company. What Steirerbrau needed most, besides technical...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Gerhard Valeskini, Johannes Rupp

June 15, 1992

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research

Author: Milan Jurse

June 15, 1991

Scan 5000

Scan 5000 is the first service tracking permanently consumer consumption and causal data related to the store where they are used to buy. In fact, only 6 % of the household are visiting occasionally large surface stores. In average, a french...

Catalogue: ESOMAR Congress 1988

Authors: Marc Gauguier, Alain Pioche

Company: Nielsen

September 1, 1988

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: John Rodenburg

November 25, 1987